Skip to content
test
  • SHOP
    • BUNDLES
      • Fruits & Veggies Bundle
      • BCAA Bundle
      • Joint Bundle
      • Plant Bundle
      • Starter Bundle
      • Plant-Based Strength Bundle
      • Strength Bundle
      • Recovery Bundle
      • Immunity Bundle
      • ⇨ VIEW ALL BUNDLES
    • PROTEIN
      • POST
      • BUILD
      • PLANT PROTEIN
      • Collagen
      • ⇨ VIEW ALL PROTEIN
    • SPORTS NUTRITION
      • PRE
      • BCAA
      • Creatine
      • Shrooms
      • Lytes
      • ⇨ VIEW ALL SPORTS NUTRITION
    • NUTRIENTS
      • Burn
      • Krill
      • Joint
      • Gut Health
      • Multi
      • Reds
      • Veggies
      • Vitamin C
      • Vitamin D3
      • ⇨ VIEW ALL NUTRIENTS
    • SWAG
      • HQ Duffle Bag
      • No1 Cares Tee
      • ATH x IN4MATION 5 Panel Hat
      • Training Hoodie
      • Training Sweats
      • OE Patch Tee
      • OE Patch Mesh Shorts
      • OE Dad Hat
      • Grappler Shorts
      • Standard Shaker
      • Shaker Quick Dry Towel
      • Skeleton Crew Sock
      • Vandalism Logo Pack
      • Dodger Blue Snapback
      • Orioles Snapback
      • ⇨ VIEW ALL SWAG
    • eBooks
      • 8 Weeks To Bigger Glutes
      • 25 Protein-Packed Recipes
      • ⇨ VIEW ALL EBOOKS
  • TAKE THE QUIZ
  • OHANA
  • BLOG
  • QUALITY
  • OUR STORY
  • MANAGE SUBSCRIPTION
    CONTACT US
    REWARDS
    TEXT US
  • TikTok
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  1. Level Up!
  2. Free Shipping
    $99
  3. Free Shaker
    $150
  4. Free Tee
    $200

You are $ 99.00 away from FREE shipping!

  • MANAGE SUBSCRIPTION
  • CONTACT US
  • REWARDS
  • TikTok
  • Facebook
  • Twitter
  • Instagram
  • YouTube
PROTEIN CALCULATOR CALCULATE DAILY REQUIREMENTS →
FREE SHIPPING ON ORDERS OVER $99 →
Search
ATH ATH
Log in Search Cart
  • SHOP
    BUNDLES
    Fruits & Veggies Bundle
    BCAA Bundle
    Joint Bundle
    Plant Bundle
    Starter Bundle
    Plant-Based Strength Bundle
    Strength Bundle
    Recovery Bundle
    Immunity Bundle
    ⇨ VIEW ALL BUNDLES
    PROTEIN
    POST
    BUILD
    PLANT PROTEIN
    Collagen
    ⇨ VIEW ALL PROTEIN
    SPORTS NUTRITION
    PRE
    BCAA
    Creatine
    Shrooms
    Lytes
    ⇨ VIEW ALL SPORTS NUTRITION
    NUTRIENTS
    Burn
    Krill
    Joint
    Gut Health
    Multi
    Reds
    Veggies
    Vitamin C
    Vitamin D3
    ⇨ VIEW ALL NUTRIENTS
    SWAG
    HQ Duffle Bag
    No1 Cares Tee
    ATH x IN4MATION 5 Panel Hat
    Training Hoodie
    Training Sweats
    OE Patch Tee
    OE Patch Mesh Shorts
    OE Dad Hat
    Grappler Shorts
    Standard Shaker
    Shaker Quick Dry Towel
    Skeleton Crew Sock
    Vandalism Logo Pack
    Dodger Blue Snapback
    Orioles Snapback
    ⇨ VIEW ALL SWAG
    eBooks
    8 Weeks To Bigger Glutes
    25 Protein-Packed Recipes
    ⇨ VIEW ALL EBOOKS
  • TAKE THE QUIZ
  • OHANA
  • BLOG
  • QUALITY
  • OUR STORY
PROTEIN CALCULATOR CALCULATE DAILY REQUIREMENTS →
FREE SHIPPING ON ORDERS OVER $99 →
Relson Gracie

Our mission is to fuel greatness using the most nutrient-dense and minimally processed ingredients.

OUR STORY
Shop Protein
GET PROTEIN
Burn

Burn

Target and Cut Stubborn Fat
Increases Metabolism
Suppresses Appetite
Uses Stored Fat as Energy
Non-GMO, Plant-Based & Gluten Free

30 Servings
$49.95

FREE 4 WEEK STRENGTH PROGRAM EBOOK

4 Week Strength Program
  • TikTok
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • HOME / NEWS
    Nutrition · Nov 03, 2022

    Is Alcohol the Culprit of Holiday Weight Gain?

    by Staff Writer
      |  LAST UPDATED: Dec 15, 2022
    Holiday Weight Gain - Santa

    It very well may be.

    Holidays = social events.

    Halloween, Thanksgiving, Christmas, New Year's...there's a lot going on within this three-month span.

    From themed parties to Friendsgiving to more time with family, it just doesn't stop and more get-togethers mean more food and definitely more alcohol.

    But...more alcohol could lead to fatty gains and less productivity.

    We're not saying alcohol is the devil, but we're here to shoot you the facts.

    AMERICANS DOUBLE DOWN DURING THE HOLIDAYS

    A 2018 survey tells us that...

    Americans are bottoms up for most of the holidays, Thanksgiving through New Years, when compared to their normal alcohol intake during non-holiday months.

    2,000 Americans were surveyed on their holiday socializing and drinking behaviors and on average participants will drink 100% more during these months.

    MORE ALCOHOL

    On average, respondents drank 4 alcoholic drinks per week in the off-season, but consumption doubled to an average of 8 alcoholic drinks per week from the increased tempo of social gatherings during the holidays.

    Think about all the gatherings you go to from Thanksgiving to New Years - all the work parties, gatherings with friends, family parties (on both sides of the family), dinner outings, themed parties...

    The list never ends and neither does the flow of alcohol...

    LESS PRODUCTIVITY

    ...and with more alcohol, comes more rough mornings.

    With the influx of parties and late nights came an increased number of late-to-work mornings or not even making it all.

    On average participants were;

    • Late to work 3 times over the course of the holidays.
    • "Sick" or in other terms too hungover to make it into work twice over the season.

    MORE BLUES...

    36% of participants felt the holiday blues from these rough mornings brought on by the holiday booze!

    Well, shit...hangovers aren't something to celebrate and it typically means you're either a lightweight or you pounded the booze too hard.

    If you're the latter, you probably racked up a tab on top of that.

    The average American spends $241 a month on social cocktails and outings, but this number more than doubles to $537 during the holiday season.

    So with more hangovers, less productivity, and less money, we'd have the blues too!

    MORE ALCOHOL = MORE FAT

    This is where weight gain comes in and it's straight from Dr. Rhonda Patrick herself...

    Excessive alcohol drinking promotes visceral fat aka belly fat!

    We're sure you're familiar with the term "beer belly" and this is where it comes from.

    Binge drinkers, people who drink several drinks per session and engage in several sessions per week have more belly fat and larger waistlines.

    Aside from a big ole belly...

    More belly fat doubles your risk of premature death and increases your chances of getting cancer and heart disease by 44%.

    Keep this in mind this holiday season.

    CURB THE CRAVINGS WITH EXERCISE

    With the holidays near, there will be lots of booze and lots of temptation.

    We're not shaming a drink here and there, but depending on your discipline, alcohol can be a slippery slope...

    Luckily you can use vigorous exercise to curb cravings and reduce consumption thanks to a hormone called FGF21.

    Here's more facts from Dr. Rhonda:

    1) FGF21 is a hormone produced in the liver and fatty tissues, but can also be produced in the muscles during exercise.

    2) FGF21 alters dopamine signaling - which is a key process in the brain's reward pathways and alcohol-seeking behavior.

    3) Increased blood levels of FGF21 have been observed after;

    • Acute Exercise
    • Long Term Fasting
    • Very Low Calorie Diets
    • Excessive Carb Intake
    • Alcohol Consumption

    4) Vigorous exercise boosted levels of FGF21;

    • FGF21 increased after 15 minutes of exercise.
    • Peaked after 60 minutes of exercise.
    • Returned to baseline two hours after exercise.

    5) FGF21 tells our brains whether to drink more alcohol or not.

    6) Increased levels of FGF21 decreased alcohol consumption by 50%.

    Summary: The more FGF21 you have in your blood, the less you'll want to drink.

    So hit the gym before the holiday parties and remember what the doctor said, vigorous exercise, put your phone away and get sweat it out.

    WHAT EXACTLY DOES "VIGOROUS" MEAN?

    Not this.

    It's a combination of aerobic exercise and intensity.

    Sure brisk walking is technically "cardio", but it lacks the intensity to be qualified as vigorous and increase your levels of FGF21.

    To hit the sweet spot, turn up the intensity in these activities:

    • Aerobic Circuits
    • Endurance Running
    • Endurance Training
    • Kickboxing
    • Swimming
    • Stair Master or Elliptical Machines (if you have no other choice)

    Think about it...once you finish a tough workout, would you rather reach for a protein shake or vodka soda?

    We know what we'll be reaching for...

    BOTTOM LINE

    TLDR;

    Americans drink twice as much alcohol during the holidays, but over-indulgences can lead to;

    • Fatty Gains
    • Larger Waistlines
    • Premature Death
    • Increased Chances of Cancer

    Luckily, studies have shown that exercise can help you overcome these indulgences and prevent cravings to reduce your alcohol consumption.

    So before you go out, schedule in your workout and plan out what time you'll be home to keep your ass in check.

    Burn

    Burn

    Target and Cut Stubborn Fat
    Increases Metabolism
    Suppresses Appetite
    Uses Stored Fat as Energy
    Non-GMO, Plant-Based & Gluten Free

    30 Servings
    $49.95

    Down Chevron
    ATH

    INFORMATION

    • Protein Calculator
    • Search
    • Quality
    • Banned Ingredients
    • Become a Retailer
    • Afterpay
    • Privacy Policy
    • Terms of Service

    CUSTOMER CARE

    • Shipping Information
    • Returns Policy
    • Refund Policy
    • Contact Us
    • Reviews
    • Mil & First Responders

    COMMUNITY

    • Our Story
    • Blog
    • Rewards
    • Ohana
    • North Shore Lifeguards
    • Jobs

    EMAILS SUCK. OURS DON'T.

    • TikTok
    • BSCG Certified Drug Free
    • Official Sports Supplements of NSLA
    • BSCG Certified Drug Free
    • Official Sports Supplements of NSLA

    Born and Bred

    ATH 449 Cooke Street Honolulu, Hawaii 96813. © 2023 All Rights Reserved.
    support@athsport.co   (808) 378-3696

    Made in an FDA Inspected Facility

    *These statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

    SAVE 10%